EGYmass Tools LogoEGYmass Tools
🛍️ E-commerce Tools

Merchant Feed ValidatorGoogle Merchant Center

Validate Google Merchant Center product feeds in XML and CSV formats. Detect errors, check required fields, and optimize your product feed for best performance in Google Shopping.

Google Merchant Feed Validator

🔴 Required Fields

  • ●id
  • ●title
  • ●description
  • ●link
  • ●image_link
  • ●price
  • ●availability

⚠️ Recommended Fields

  • ●brand
  • ●gtin
  • ●mpn
  • ●condition
  • ●google_product_category

💡 Note: All validation happens locally in your browser. Your product data never leaves your device. This tool checks against Google Merchant Center feed specifications.

🛍️What is Google Merchant Center Feed?

A Google Merchant Center feed is a structured file containing detailed information about your products. Google uses this feed to display your products in:

  • Google Shopping: Dedicated shopping results
  • Search Results: Product ads in Google Search
  • Google Images: Product images with purchase info
  • YouTube Shopping: Product displays in videos

A correct and updated feed is essential to ensure your products appear correctly and increase sales opportunities.

📄Supported Feed Formats

📄 XML Feed (RSS/Atom)

The most common and professional format. Supports complex data and hierarchies.

<item>
  <g:id>SKU123</g:id>
  <g:title>Product Name</g:title>
  <g:price>99.99 USD</g:price>
</item>

📊 CSV Feed

Simple table format, easy to create and edit using Excel or Google Sheets.

id,title,price,availability
SKU123,Product Name,99.99 USD,in stock

✅Required and Recommended Fields

🔴 Required Fields

  • ●
    id: Unique product identifier
  • ●
    title: Product name (max 150 chars)
  • ●
    description: Detailed product description
  • ●
    link: Product page URL
  • ●
    image_link: Product image URL
  • ●
    price: Price with currency (e.g., 99.99 USD)
  • ●
    availability: Stock status (in stock / out of stock)

⚠️ Recommended Fields

  • ●
    brand: Product brand
  • ●
    gtin: Global Trade Item Number (barcode)
  • ●
    mpn: Manufacturer Part Number
  • ●
    condition: Product condition (new / used / refurbished)
  • ●
    google_product_category: Google product taxonomy

💡Best Practices

  • ✓
    Use descriptive titles: Make product titles clear and include important keywords.
  • ✓
    High-quality images: Use clear images with at least 800×800 pixels resolution.
  • ✓
    Update feed regularly: Ensure prices and availability are updated at least daily.
  • ✓
    Add product identifiers: GTIN and MPN significantly improve approval chances and visibility.
  • ✓
    Use correct categories: Choose the appropriate google_product_category for each product.

FAQ

What is a Google Merchant Center feed?

A Google Merchant Center feed is a structured file containing detailed information about your products. Google uses this feed to display your products in Google Shopping, search results, Google Images, and YouTube Shopping.

What's the difference between XML and CSV feeds?

XML is a structured format using tags that supports complex data and hierarchies. CSV is a simple table format using commas to separate values. Both are supported by Google Merchant Center, but XML is more flexible for complex data structures.

What are the required fields in a product feed?

The essential required fields are: id (product identifier), title, description, link (product URL), image_link (image URL), price, and availability. Without these fields, Google will reject your products.

Why do I need brand, gtin, and mpn fields?

These fields are highly recommended by Google as they help accurately identify your products. GTIN (Global Trade Item Number) and MPN (Manufacturer Part Number) improve your product visibility in search results and increase approval chances.

How do I fix feed errors?

Use this tool to validate your feed and you'll get a detailed list of errors and warnings with row numbers and affected fields. Fix each error in your source file, then re-validate until you get a clean feed with no errors.

Is my data safe?

Absolutely! All validation happens locally in your browser. Your product data is never sent to any server. Everything happens on your device, ensuring privacy and security of your business information.